Minister of Justice and Attourney General of Canada – MAID Launch

Medical Assistance in Dying (MAID) was the first multi-ministerial launch of major legislation by the new Trudeau government. Michael developed the communications strategy to coordinate the launch with PMO and across the Ministries of Health and Justice. He oversaw the development of media materials, prepared speakers with talking points and Q&As, and coordinated the news conference in the National Press Gallery. In cooperation with Health, we worked to activated and coordinate supporters of the legislation as it moved through the legislative process.