Michael stepped into role of Director of Communications for the newly formed Canadian Men’s Health Foundation 40 days before the national launch of the foundation and their national campaign Don’t Change Much. CMHF launched in Ottawa with a media conference in the National Press Gallery and reception in Centre Block on Parliament Hill. They simultaneously launched the first Canadian Men’s Health week, coordinating with partners at the Dieticians of Canada, the Canadian Mental Health Association and the Canadian Medical Association. Michael developed the strategy to coordinate five agencies across the country for the national media campaign, website, paid media campaign and events. The campaign generated over 600 media hits.