In early 2017, PublicAffair examined election results back to 2001 to help the Green’s focus their efforts and resources on ridings they had some possibility of winning.
Michael Davis moderated two focus groups to gain greater understanding of polling data and help refine campaign messaging. PublicAffair then drafted the BC Greens’ core campaign narrative, and developed an issues matrix for central campaign and their constituency campaigns.
PublicAffair also assisted in editing raw party policies into a public facing platform.
PublicAffair helped develop an approach and then assisted with the leader’s debate preparation. The debates were critical moments for the Greens: with limited funds for advertising, the debates were their one and only time in front of the entire province.
The BC Greens currently hold the balance of power in BC’s legislature. Congratulations to a small but mighty campaign team.