Strategic Communications & Government Relations

The BC Greens

In early 2017, PublicAffair examined election results back to 2001 to help the Green’s focus their efforts and resources on ridings they had some possibility of winning.

Michael Davis moderated two focus groups to gain greater understanding of polling data and help refine campaign messaging. PublicAffair then drafted the BC Greens’ core campaign narrative, and developed an issues matrix for central campaign and their constituency campaigns.

PublicAffair also assisted in editing raw party policies into a public facing platform.

PublicAffair helped develop an approach and then assisted with the leader’s debate preparation. The debates were critical moments for the Greens: with limited funds for advertising, the debates were their one and only time in front of the entire province.

The BC Greens currently hold the balance of power in BC's legislature. Congratulations to a small but mighty campaign team.

Strategic Communications

Marijuana Taskforce

The taskforce involved three ministers, a parliamentary secretary, the Taskforce Chair and Vice Chair. Michael developed the initial communications plan and assisted in all media materials, as well as leading the Q&A session for ministers and taskforce leaders just prior to the national news conference.

Strategic Communications

Minister of Justice and Attourney General of Canada

Gender Identity Launch

The Minister of Justice launched Bill C-16, the Gender Identity legislation in the spring of 2016. The challenge was to keep the conversation from descending into a “bathroom bill” as was happening in the US. Michael worked to frame the bill as being about being safe to be yourself: Free to be Me. This language informed all our communications work on the launch: media materials, social media, talking points, Q&As and the media launch event held in the lobby of parliament. We held technical briefings for media, stakeholders and parliamentarians to ensure consistent knowledge and language. We were told the launch “got noticed” internationally and was the high point of the week

Strategic Communications

Minister of Justice and Attourney General of Canada
MAID Launch

Medical Assistance in Dying (MAID) was the first multi-ministerial launch of major legislation by the new Trudeau government. Michael developed the communications strategy to coordinate the launch with PMO and across the Ministries of Health and Justice. He oversaw the development of media materials, prepared speakers with talking points and Q&As, and coordinated the news conference in the National Press Gallery. In cooperation with Health, we worked to activated and coordinate supporters of the legislation as it moved through the legislative process.

Strategic Communications

CMHF

Michael stepped into role of Director of Communications for the newly formed Canadian Men’s Health Foundation 40 days before the national launch of the foundation and their national campaign Don’t Change Much. CMHF launched in Ottawa with a media conference in the National Press Gallery and reception in Centre Block on Parliament Hill. They simultaneously launched the first Canadian Men’s Health week, coordinating with partners at the Dietitians of Canada, the Canadian Mental Health Association and the Canadian Medical Association. Micahel developed the strategy to coordinate five agencies across the country for the national media campaign, website, paid media campaign and events. The campaign generated over 600 media hits.

Strategic Communications & Government Relations

Insite for Community Safety

The 2006 election of the Conservative Government put Insite in danger of losing its exemption from Health Canada. We developed a national campaign that included media relations, website and government relations to convince the Government to extend the exemption. The campaign generated international media and—-more to the point—gained Insite an 18 month extension.

 

CPRS National Award of Excellence.