Our Approach

We always start with listening. We explore your leadership team's organizational goals, the opportunities they see and the challenges holding them back. We help identify and prioritize stakeholders—those who can impact your organization—and craft key messages that can move them to support your initiatives.

We believe companies must be authentic and value driven to achieve long-term goals. Spin does not get you very far in the modern connected world.

Our Story

PublicAffair is the business world manifestation of Michael Davis' passion for public dialogue, whether through politics, consultation, media or confrontation. Starting with Reputations in 2000, Michael developed an appreciation for authentic, compelling, cohesive communications. A once-in-a-lifetime opportunity to participate in a transformational government drew Michael to Ottawa, and PublicAffair marks his return to consulting.

Meet the Team

PublicAffair is a lean virtual machine, drawing in associate expertise on a project by project basis.
This keeps costs down and focused on the part that delivers value to you: the talent.


Michael Davis


Michael was a tow-boater, a pilot and a bus driver. Throughout he was interested in politics and began managing campaigns in the late 90s. He started working in PR doing project management with a startup called PRMadeEasy, then worked on contentious real estate development projects for Reputations. He has provided counsel to cities, NGOs, health authorities, international Olympic sponsors, airport authorities, mining companies and political parties. While working as Director of Communications for the Minister of Justice and Attorney General of Canada he helped launch Medically Assisted Dying legislation, the Gender Identity legislation and the Marijuana task force.

Michael has won numerous awards for excellence in his field: Canadian Public Relations Society National Award of Excellence Electronic & Social Media 2011; Hermes Platinum Award 2010 Walmart Green Business Summit; Hermes Platinum Award 2010 Atos Origin Everything, All at Once, Perfectly. IABC Award of Excellence for Government Relations 2008 Insite; IABC Silver Leaf for Issues Management 2007 Insite.


Barb Justason

Associate Principal Researcher

Barb Justason is the principal researcher at Justason Market Intelligence. and owner of Vancouver Focus®. She is a leading market research professional and advisor to corporations and governments. During her 20-plus-year career, she has provided research and consulting services to almost every sector of the economy: energy producers, natural resource companies, retailers, developers, food and beverage manufacturers, tourism and transportation operators, First Nations communities, crown corporations, municipalities and the provincial government. Her research interests include civic affairs and transportation safety. Barb holds memberships with the Marketing Research and Intelligence Association (MRIA), and the American Association of Public Opinion Researchers (AAPOR). Barb received the MRIA’s Certified Marketing Research Professional (CMRP) designation in 2004.


Matt O'Grady

Associate Media Trainer

Matt is an award-winning communications professional who has held senior leadership positions at both regional and national media companies. He has served as Editor-in-Chief of BCBusiness twice, and also worked for The Globe and Mail in both Toronto and Vancouver, mostly recently as their British Columbia Bureau Chief. Matt has deep ties within the B.C. media community, having served as an editor at Vancouver magazine and Western Living, worked as an online editor for CBC British Columbia, and taught non-fiction writing and editing courses at Langara College and Capilano University. Clients inside and outside publishing regularly call upon Matt’s communications expertise as a speechwriter, media advisor, consultant and competition judge. Matt is a graduate of the Queen’s School of Business Bachelor of Commerce program and SFU’s Master of Publishing program.


Clayton Kropp

Associate Creative Lead

Clayton has been designing and working with agencies, freelancers and creative minds for 15 years throughout Alberta and BC.

He graduated in 2000 from Grant MacEwan’s Visual Communications program and has been managing his own graphic design company for the past 5 years in Vancouver.

From identities, print collateral, to the multifaceted levels of online marketing, his efforts have always been the same — craft unique and fresh solutions to communication problems so it resonates with the customer.

Next Steps...

Contact us today to understand how we can help and what it will cost.